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- W2479326275 abstract "Innovation is all about change. Innovation comes from identifying and capitalizing on changes in customer behavior, technology, society, regulations, and so on. But innovation is not just about external changes. Any true innovation also inflicts change on employees, partners, and customers in order to create competitive advantage. The increasing pace of innovation contributes to the accelerating need for change in our organizations and requires them to become more agile and flexible. At the same time, the new market realities of shorter life cycles for products and services require organizations to focus on continually evolving customer needs and requirements. This in itself represents a change for many organizations. We’ll investigate each of the above intersections between innovation and change in turn." @default.
- W2479326275 created "2016-08-23" @default.
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- W2479326275 date "2016-01-01" @default.
- W2479326275 modified "2023-09-26" @default.
- W2479326275 title "Innovation Is All about Change" @default.
- W2479326275 doi "https://doi.org/10.1057/9781137536976_16" @default.
- W2479326275 hasPublicationYear "2016" @default.
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