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- W2479448674 abstract "This chapter presents the different online marketing channels. It starts with display advertising and moves on to the subject of search engine optimization. These tools, along with e-mails with personalized newsletters, are necessary for companies to have a strong, effective presence on the Internet. Also, the completely new framework represented by social media, which has become relevant in recent years, is discussed. Finally, the chapter describes the new frontier of online marketing—mobile marketing—that is capturing new market segments." @default.
- W2479448674 created "2016-08-23" @default.
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- W2479448674 date "2014-01-01" @default.
- W2479448674 modified "2023-10-04" @default.
- W2479448674 title "Online Marketing Communication Channels" @default.
- W2479448674 doi "https://doi.org/10.1057/9781137413260_3" @default.
- W2479448674 hasPublicationYear "2014" @default.
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