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- W2479636550 abstract "Generation Y women exhibit specific secondary characteristics in addition to the primary characteristics all women possess. Generation Y women are optimistic and believe life is for living. They are confident and have high self-esteem. These women are able to move fluidly across the traditional boundaries of work–life balance and in their ability to buy both premium and value brands with the same level of pride. They are in control of their lives and are able to play the game of life to their advantage." @default.
- W2479636550 created "2016-08-23" @default.
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- W2479636550 date "2008-01-01" @default.
- W2479636550 modified "2023-09-25" @default.
- W2479636550 title "Generation Y women" @default.
- W2479636550 doi "https://doi.org/10.1057/9780230594036_5" @default.
- W2479636550 hasPublicationYear "2008" @default.
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