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- W2479774493 abstract "The introduction of electronic shopping service in various countries failed to receive the enthusiastic response forecasted by proponents. The road to success for the service cannot depend on technology alone. Equally important is a customer driven approach. The emphasis must be on understanding potential customers and attention should be focused on their reactions early in the stage of design and development. This will ensure that the design incorporates features which will reduce or eliminate customer anxiety, difficulty or frustration. Valuable insights can be gained from research in the field of human computer interaction." @default.
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- W2479774493 date "2015-01-01" @default.
- W2479774493 modified "2023-09-27" @default.
- W2479774493 title "Electronic Shopping Service: Crucial Customer Considerations" @default.
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- W2479774493 doi "https://doi.org/10.1007/978-3-319-17323-8_106" @default.
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