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- W2479794804 abstract "This study explores archetypes of luxury brand Chanel through the use of visual narrative art created from studying consumer blog entries. The chapter describes visual narrative art as a qualitative research tool. Mapping contexts and stories that blog entries describe figure out the archetype of the brand. This study extends understanding of archetypes of luxury brand from different consumers’ perspectives." @default.
- W2479794804 created "2016-08-23" @default.
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- W2479794804 date "2013-02-26" @default.
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- W2479794804 title "Understanding Archetypes of Luxury Brands by Using VNA" @default.
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- W2479794804 doi "https://doi.org/10.1108/s1871-3173(2013)0000007010" @default.
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