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- W2479968782 abstract "An empirical study of consumer attitudes towards the marketing of physician services was conducted. This paper attempts to answer the questions of how patient attitudes have changed over the last decade and to what degree physicians have lost the aura of godlike onmipotence they have enjoyed. During the last ten years it is alleged that there has been a decline in confidence by individuals of traditional institutions of all kinds, including government, business, the legal and the medical professions. If one can believe the popular media there is less confidence in physicians today than at any time in memory. As predicted by the U.S. Department of Labor shortage of physicians in all but a few isolated rural areas has vanished. Patient-consumers may now have the freedom of choice in their selection of physician services. Successful marketing of services is of increasing importance to the practitioner. Two hypotheses were tested: (1) patients tend to be influenced by the halo effect of authority which surrounds the medical profession; and (2) the halo effect has lessened during the last ten years in response to adverse criticism." @default.
- W2479968782 created "2016-08-23" @default.
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- W2479968782 date "2015-01-01" @default.
- W2479968782 modified "2023-09-27" @default.
- W2479968782 title "Consumerism and Physicians: The Halo Effect Revisited" @default.
- W2479968782 doi "https://doi.org/10.1007/978-3-319-16973-6_112" @default.
- W2479968782 hasPublicationYear "2015" @default.
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