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- W2481556188 abstract "This chapter demonstrates the corporate counteroffensive against the New Deal, labor, and consumer activism. Leaders of corporate enterprise employed new strategies to blunt growing sentiments for consumer protection and government regulation of private enterprise. They also continued their anti-consumer movement campaigns by contesting new legislation and regulatory reforms in the mid-1930s. Linking consumption and Americanism through corporations, advertisers drew on their own traditions of political language and national imagery. Advertisers and public relations experts designed a series of nationalist visions of “the American Way of Life”, placing consumption and private enterprise squarely at the heart of citizenship and social identity." @default.
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- W2481556188 date "2006-10-23" @default.
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- W2481556188 title "The American Way of Life" @default.
- W2481556188 doi "https://doi.org/10.5149/9780807876640_mcgovern.12" @default.
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