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- W2481660511 abstract "In travel and tourism, like elsewhere, application of standard optimization routines to marketing decision making is straightforward as soon as the relationship linking market response to input has been modeled adequately. A tailor-made decision calculus procedure eliciting managerial judgements on the pairwise relative importance of market share influence factors provides the weights otherwise inaccessible by objective parameter estimation. Though the procedure has been in practical use successfully for two years, focus in this paper must be on theoretical foundations due to space limitations." @default.
- W2481660511 created "2016-08-23" @default.
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- W2481660511 date "2015-01-01" @default.
- W2481660511 modified "2023-09-27" @default.
- W2481660511 title "Combining Decision Calculus and Dynamic Programming Procedures in Travel Marketing Decision Making: A Model Outline" @default.
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- W2481660511 doi "https://doi.org/10.1007/978-3-319-16943-9_113" @default.
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