Matches in SemOpenAlex for { <https://semopenalex.org/work/W2482319089> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W2482319089 abstract "Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any organization's online presence. This chapter identifies website characteristics, studies the role they perform in the context of an organization's virtual presence, and proposes the creation of a framework that aids organizations in optimizing their digital marketing strategies for better return on investment." @default.
- W2482319089 created "2016-08-23" @default.
- W2482319089 creator A5014543369 @default.
- W2482319089 creator A5015356102 @default.
- W2482319089 creator A5028228110 @default.
- W2482319089 date "2015-01-01" @default.
- W2482319089 modified "2023-09-23" @default.
- W2482319089 title "Digital Marketing Optimization" @default.
- W2482319089 cites W1579399016 @default.
- W2482319089 cites W1969875056 @default.
- W2482319089 cites W1983628613 @default.
- W2482319089 cites W1986991110 @default.
- W2482319089 cites W2000151453 @default.
- W2482319089 cites W2011788405 @default.
- W2482319089 cites W2051978915 @default.
- W2482319089 cites W2053036505 @default.
- W2482319089 cites W2057463170 @default.
- W2482319089 cites W2058167009 @default.
- W2482319089 cites W2082213477 @default.
- W2482319089 cites W2115643216 @default.
- W2482319089 cites W3124786583 @default.
- W2482319089 doi "https://doi.org/10.4018/978-1-4666-8133-0.ch008" @default.
- W2482319089 hasPublicationYear "2015" @default.
- W2482319089 type Work @default.
- W2482319089 sameAs 2482319089 @default.
- W2482319089 citedByCount "1" @default.
- W2482319089 countsByYear W24823190892018 @default.
- W2482319089 crossrefType "book-chapter" @default.
- W2482319089 hasAuthorship W2482319089A5014543369 @default.
- W2482319089 hasAuthorship W2482319089A5015356102 @default.
- W2482319089 hasAuthorship W2482319089A5028228110 @default.
- W2482319089 hasConcept C144133560 @default.
- W2482319089 hasConcept C41008148 @default.
- W2482319089 hasConceptScore W2482319089C144133560 @default.
- W2482319089 hasConceptScore W2482319089C41008148 @default.
- W2482319089 hasLocation W24823190891 @default.
- W2482319089 hasOpenAccess W2482319089 @default.
- W2482319089 hasPrimaryLocation W24823190891 @default.
- W2482319089 hasRelatedWork W2305011026 @default.
- W2482319089 hasRelatedWork W2363586028 @default.
- W2482319089 hasRelatedWork W2754773618 @default.
- W2482319089 hasRelatedWork W2782061132 @default.
- W2482319089 hasRelatedWork W2804676871 @default.
- W2482319089 hasRelatedWork W2908886824 @default.
- W2482319089 hasRelatedWork W2948937476 @default.
- W2482319089 hasRelatedWork W2983842450 @default.
- W2482319089 hasRelatedWork W3003914493 @default.
- W2482319089 hasRelatedWork W3003962142 @default.
- W2482319089 hasRelatedWork W3013046498 @default.
- W2482319089 hasRelatedWork W3024385156 @default.
- W2482319089 hasRelatedWork W3119035449 @default.
- W2482319089 hasRelatedWork W3134658998 @default.
- W2482319089 hasRelatedWork W3137079435 @default.
- W2482319089 hasRelatedWork W3157240861 @default.
- W2482319089 hasRelatedWork W3159798276 @default.
- W2482319089 hasRelatedWork W3170854215 @default.
- W2482319089 hasRelatedWork W3207328954 @default.
- W2482319089 hasRelatedWork W3192657906 @default.
- W2482319089 isParatext "false" @default.
- W2482319089 isRetracted "false" @default.
- W2482319089 magId "2482319089" @default.
- W2482319089 workType "book-chapter" @default.