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- W2482554199 abstract "Paid peering is controversial. Generally speaking, large access ISPs favour it, while Content Providers (CPs) do not. But is CP opposition to paid peering irrational, especially if their transferred payments can incentivize the ISP to make greater investment in the common infrastructure? To answer this question we analyze an ecosystem consisting of a single access ISP that directly interconnects with multiple CPs, doing so in two extreme situations: when paid peering is used for all the involved CPs, and when all parties agree on a settlement-free deal. We analyse the equilibrium, finding the total amount of investments and profits of the various stakeholders, when their revenues are affected by the total investment in infrastructure and the charges that result from the different agreements. Interestingly, it turns out whether or not there is benefit to a CP, depends on whether its business model is to sell content, and so it can recover part of the paid peering charge by raising prices to its customers, or if the CP obtains its revenue from ads. It also depends on the volume (in traffic units) per customer transaction, since we find that CPs with high volume per transaction will be charged less per byte, and so will contribute proportionally less to the total paid peering revenue that subsidizes the common ISP infrastructure. We also find a crucial role for the end-users' evaluation of the level of investments of the various market players. Another relevant factor is the access price that an ISP charges its customers." @default.
- W2482554199 created "2016-08-23" @default.
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- W2482554199 date "2016-05-01" @default.
- W2482554199 modified "2023-09-25" @default.
- W2482554199 title "Pricing the fast-lanes: A qualitative study on the implications of paid peering agreements" @default.
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- W2482554199 doi "https://doi.org/10.1109/icc.2016.7510931" @default.
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