Matches in SemOpenAlex for { <https://semopenalex.org/work/W2484045144> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W2484045144 abstract "The aim of this chapter is to present a fuzzy segmentation model that combines statistical and Artificial Intelligence techniques to identify and quantify multifaceted consumers. One of the primary challenges faced by companies is getting to know their consumers. The latter are increasingly complex, versatile, ever-changing, and even contradictory; in other words, they are multifaceted. There is thus a need for techniques and tools to be able to segment this type of consumer in order to provide companies with the realistic information they need to make the appropriate marketing decisions. A real case study from the Spanish energy industry is included in this chapter to demonstrate the potential of the segmentation model being proposed." @default.
- W2484045144 created "2016-08-23" @default.
- W2484045144 creator A5034697071 @default.
- W2484045144 creator A5051801446 @default.
- W2484045144 date "2012-01-01" @default.
- W2484045144 modified "2023-09-24" @default.
- W2484045144 title "A Fuzzy Segmentation Approach to Guide Marketing Decisions" @default.
- W2484045144 cites W1539123096 @default.
- W2484045144 cites W1552922844 @default.
- W2484045144 cites W1554018745 @default.
- W2484045144 cites W1605607952 @default.
- W2484045144 cites W1976998719 @default.
- W2484045144 cites W1980849679 @default.
- W2484045144 cites W1988657088 @default.
- W2484045144 cites W2003634948 @default.
- W2484045144 cites W2010559330 @default.
- W2484045144 cites W2012938463 @default.
- W2484045144 cites W2019800008 @default.
- W2484045144 cites W2040810017 @default.
- W2484045144 cites W2048085529 @default.
- W2484045144 cites W2048288497 @default.
- W2484045144 cites W2062827704 @default.
- W2484045144 cites W2070057377 @default.
- W2484045144 cites W2071177730 @default.
- W2484045144 cites W2073057438 @default.
- W2484045144 cites W2073431874 @default.
- W2484045144 cites W2076556084 @default.
- W2484045144 cites W2094510831 @default.
- W2484045144 cites W2324510127 @default.
- W2484045144 cites W2333283264 @default.
- W2484045144 cites W3122961585 @default.
- W2484045144 cites W4211007335 @default.
- W2484045144 cites W4233704721 @default.
- W2484045144 cites W4235377938 @default.
- W2484045144 cites W4237167522 @default.
- W2484045144 cites W4242950997 @default.
- W2484045144 cites W575459538 @default.
- W2484045144 doi "https://doi.org/10.4018/978-1-4666-0095-9.ch013" @default.
- W2484045144 hasPublicationYear "2012" @default.
- W2484045144 type Work @default.
- W2484045144 sameAs 2484045144 @default.
- W2484045144 citedByCount "0" @default.
- W2484045144 crossrefType "book-chapter" @default.
- W2484045144 hasAuthorship W2484045144A5034697071 @default.
- W2484045144 hasAuthorship W2484045144A5051801446 @default.
- W2484045144 hasConcept C144133560 @default.
- W2484045144 hasConcept C154945302 @default.
- W2484045144 hasConcept C162853370 @default.
- W2484045144 hasConcept C195094911 @default.
- W2484045144 hasConcept C41008148 @default.
- W2484045144 hasConcept C58166 @default.
- W2484045144 hasConcept C89600930 @default.
- W2484045144 hasConceptScore W2484045144C144133560 @default.
- W2484045144 hasConceptScore W2484045144C154945302 @default.
- W2484045144 hasConceptScore W2484045144C162853370 @default.
- W2484045144 hasConceptScore W2484045144C195094911 @default.
- W2484045144 hasConceptScore W2484045144C41008148 @default.
- W2484045144 hasConceptScore W2484045144C58166 @default.
- W2484045144 hasConceptScore W2484045144C89600930 @default.
- W2484045144 hasLocation W24840451441 @default.
- W2484045144 hasOpenAccess W2484045144 @default.
- W2484045144 hasPrimaryLocation W24840451441 @default.
- W2484045144 hasRelatedWork W2019985241 @default.
- W2484045144 hasRelatedWork W2023954999 @default.
- W2484045144 hasRelatedWork W2094752513 @default.
- W2484045144 hasRelatedWork W2098517937 @default.
- W2484045144 hasRelatedWork W2104196169 @default.
- W2484045144 hasRelatedWork W2112551856 @default.
- W2484045144 hasRelatedWork W2167814122 @default.
- W2484045144 hasRelatedWork W2168143458 @default.
- W2484045144 hasRelatedWork W2182617630 @default.
- W2484045144 hasRelatedWork W2276946558 @default.
- W2484045144 hasRelatedWork W2277151916 @default.
- W2484045144 hasRelatedWork W2535651794 @default.
- W2484045144 hasRelatedWork W2772336371 @default.
- W2484045144 hasRelatedWork W2965618723 @default.
- W2484045144 hasRelatedWork W2973110236 @default.
- W2484045144 hasRelatedWork W3103023023 @default.
- W2484045144 hasRelatedWork W3201585788 @default.
- W2484045144 hasRelatedWork W647936694 @default.
- W2484045144 hasRelatedWork W852082006 @default.
- W2484045144 hasRelatedWork W992450773 @default.
- W2484045144 isParatext "false" @default.
- W2484045144 isRetracted "false" @default.
- W2484045144 magId "2484045144" @default.
- W2484045144 workType "book-chapter" @default.