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- W2484328189 abstract "We need not dig very deep into popular business literature today to find conflicting advice on organizational leaders and their social media practices. Publications tell us that a majority of CEOs state social business as a top organizational and personal priority,1 and that customers are 82% more likely to trust and 77% more likely to buy from companies whose leaders personally engage with social media.2 Yet, only 32% of the Fortune 500 CEOs actually have a social platform presence themselves.3 Further, warnings that one wrong Tweet can have dire consequences4 for those in the public eye abound and experts question whether there is even a need for CEOs to be personally involved in every aspect of organizational communication.5" @default.
- W2484328189 created "2016-08-23" @default.
- W2484328189 creator A5014720441 @default.
- W2484328189 date "2015-01-01" @default.
- W2484328189 modified "2023-10-17" @default.
- W2484328189 title "Social CEOs: Tweeting as a Constitutive Form of Organizational Communication" @default.
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- W2484328189 doi "https://doi.org/10.1057/9781137405579_3" @default.
- W2484328189 hasPublicationYear "2015" @default.
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