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- W2484392385 abstract "Purpose This chapter focuses on the healthy lifestyle desideratum stretching out of the public policy realm to become a business interest in established and emerging economies. It is argued that retailers, through their marketing and social responsibility strategies, evolve into promoters of a healthy lifestyle at both social and individual levels. The selected examples from Poland illustrate how food retailers, particularly fast-moving consumer goods (FMCG) retailers, respond to the healthy lifestyle desideratum within an emerging economy." @default.
- W2484392385 created "2016-08-23" @default.
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- W2484392385 date "2013-10-21" @default.
- W2484392385 modified "2023-09-23" @default.
- W2484392385 title "The Role of Retailers in Developing a Healthy Lifestyle in Poland" @default.
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- W2484392385 doi "https://doi.org/10.1108/s1876-066x(2013)0000029008" @default.
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