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- W2484909521 abstract "Ask communication students or professionals about their ultimate career goals, and their answers will no doubt be that they seek more than simply “jobs in the profession.” Communication professionals today want to become respected voices in their organizations. Most say they strive to create value for society at large, and they want a “seat at the table.” That’s why this book was written—to equip communication students and professionals with business insights that help make those students and professionals true partners with their management peers." @default.
- W2484909521 created "2016-08-23" @default.
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- W2484909521 date "2014-01-01" @default.
- W2484909521 modified "2023-09-23" @default.
- W2484909521 title "Why Knowledge of “Business 101” Matters" @default.
- W2484909521 doi "https://doi.org/10.1057/9781137385338_1" @default.
- W2484909521 hasPublicationYear "2014" @default.
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