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- W2485674634 abstract "The authors present a use and visualization of the ordinal evaluation (OrdEval) algorithm as a promising technique to study questionnaire data. The OrdEval algorithm is a general tool to analyze data with ordinal attributes, including surveys. It has many favorable features, including context sensitivity, ability to exploit meaning of ordered features and ordered response, robustness to noise and missing values in the data, and visualization capability. The authors select customer (dis)satisfaction analysis, an important problem from marketing research, as a case study and present visual analysis on two practical applications: business-to-business and costumer-to-business customer satisfaction studies. They demonstrate some interesting advantages offered by the new methodology and visualization and show how to extract and interpret new insights not available with classical analytical toolbox." @default.
- W2485674634 created "2016-08-23" @default.
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- W2485674634 date "2011-05-24" @default.
- W2485674634 modified "2023-09-25" @default.
- W2485674634 title "Visual Survey Analysis in Marketing" @default.
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- W2485674634 doi "https://doi.org/10.4018/978-1-60960-102-7.ch009" @default.
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