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• W2485812596 abstract "Purpose In this essay, two purposes are of importance. One is to frame anti consumption as a social marketing issue on micro and macro levels. The second is to set forth dance as a persuasive element in anti consumption social marketing strategy, which heretofore has been under utilized and under theorized." @default.
• W2485812596 created "2016-08-23" @default.
• W2485812596 creator A5033736728 @default.
• W2485812596 date "2013-12-06" @default.
• W2485812596 modified "2023-09-27" @default.
• W2485812596 title "Dancing around Anti Consumption Social Marketing – A Theoretical Approach" @default.
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• W2485812596 doi "https://doi.org/10.1108/s0885-2111(2013)0000015016" @default.
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