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- W2485915046 abstract "This paper synthesizes the existing bundling literature into a conceptual framework and suggests a propositional inventory for the bundling/unbundling decision.The objective is to take a first step toward building a theory of product bundling." @default.
- W2485915046 created "2016-08-23" @default.
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- W2485915046 date "2014-11-06" @default.
- W2485915046 modified "2023-09-27" @default.
- W2485915046 title "Product Bundling: a Normative Model Based on an Orientation Perspective" @default.
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- W2485915046 doi "https://doi.org/10.1007/978-3-319-13248-8_62" @default.
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