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- W2485949061 abstract "In recent years, greater attention has been paid to the role of continuing management education. Successful competition in the management education market requires identification of segment-specific appeals. This paper reports the application of a three-stage model to the healthcare management education market. Results suggest specific program, pricing, distribution and promotional strategies." @default.
- W2485949061 created "2016-08-23" @default.
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- W2485949061 date "2015-01-01" @default.
- W2485949061 modified "2023-09-24" @default.
- W2485949061 title "A Market Model of an Instructional System in Management Education" @default.
- W2485949061 doi "https://doi.org/10.1007/978-3-319-16973-6_43" @default.
- W2485949061 hasPublicationYear "2015" @default.
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