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- W2486585194 abstract "Strategic alliances are being used to access know-how, products and markets. In the middle of the ‘organic growth-strategic alliances- mergers and acquisitions’ continuum they provide a method of rapidly addressing business opportunities that arise whilst sharing know-how, costs and risk, as well as reward, with partners.KeywordsCompetitive AdvantageCredit CardJoint VentureBanking SectorStrategic AllianceThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
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- W2486585194 date "2005-01-01" @default.
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- W2486585194 title "Introduction, Structure and Subject" @default.
- W2486585194 doi "https://doi.org/10.1057/9780230505780_1" @default.
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