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- W2487058081 abstract "This chapter is devoted to working with media representatives—reporters, journalists, editors, and producers—because of the distinct and significant role they play in communicating risk information to the public. It describes the levels of participation a media organization can take and corresponding strategies that those who communicate risk may wish to consider. At all levels, it is important to develop and maintain productive relationships with media representatives. Understanding the differences between risk experts and media professionals is the first step in effective interaction. It is possible to find places where the interests of the two “cultures” converge, fostering a jointly beneficial working relationship. For successful media interactions, the chapter suggests the broad guidelines for interacting with the news media. They apply equally to care, consensus, and crisis communications unless specified." @default.
- W2487058081 created "2016-08-23" @default.
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- W2487058081 date "2013-07-12" @default.
- W2487058081 modified "2023-10-16" @default.
- W2487058081 title "Working with the News Media" @default.
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- W2487058081 doi "https://doi.org/10.1002/9781118645734.ch16" @default.
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