Matches in SemOpenAlex for { <https://semopenalex.org/work/W2487110381> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W2487110381 abstract "This research introduces the concept of consumer-based fashion equity and proposes a new theory to understand consumers’ interest in and loyalty to fashion products. Drawing on Keller (1993), we extend the concept of consumer-based brand equity and propose that consumer-based fashion equity accounts for the role that fashion plays, in determining consumers’ loyalty to fashionable products—similar to the way brand equity explains why high equity brands appeal more to consumers than do low equity ones. Thus, fashion equity accounts for the value that fashion adds to products and induce loyalty, despite products’ constantly varying attributes." @default.
- W2487110381 created "2016-08-23" @default.
- W2487110381 creator A5001122031 @default.
- W2487110381 creator A5018723400 @default.
- W2487110381 date "2014-10-13" @default.
- W2487110381 modified "2023-09-25" @default.
- W2487110381 title "Consumer-Based Fashion Equity: Proposition of a New Concept and Theory to Understand and Explain Loyalty Toward Fashion Products" @default.
- W2487110381 doi "https://doi.org/10.1007/978-3-319-10951-0_293" @default.
- W2487110381 hasPublicationYear "2014" @default.
- W2487110381 type Work @default.
- W2487110381 sameAs 2487110381 @default.
- W2487110381 citedByCount "0" @default.
- W2487110381 crossrefType "book-chapter" @default.
- W2487110381 hasAuthorship W2487110381A5001122031 @default.
- W2487110381 hasAuthorship W2487110381A5018723400 @default.
- W2487110381 hasConcept C112698675 @default.
- W2487110381 hasConcept C144133560 @default.
- W2487110381 hasConcept C162853370 @default.
- W2487110381 hasConcept C17744445 @default.
- W2487110381 hasConcept C199539241 @default.
- W2487110381 hasConcept C199728807 @default.
- W2487110381 hasConcept C205971072 @default.
- W2487110381 hasConcept C2776967331 @default.
- W2487110381 hasConcept C2778449503 @default.
- W2487110381 hasConcept C2780144342 @default.
- W2487110381 hasConcept C57375061 @default.
- W2487110381 hasConceptScore W2487110381C112698675 @default.
- W2487110381 hasConceptScore W2487110381C144133560 @default.
- W2487110381 hasConceptScore W2487110381C162853370 @default.
- W2487110381 hasConceptScore W2487110381C17744445 @default.
- W2487110381 hasConceptScore W2487110381C199539241 @default.
- W2487110381 hasConceptScore W2487110381C199728807 @default.
- W2487110381 hasConceptScore W2487110381C205971072 @default.
- W2487110381 hasConceptScore W2487110381C2776967331 @default.
- W2487110381 hasConceptScore W2487110381C2778449503 @default.
- W2487110381 hasConceptScore W2487110381C2780144342 @default.
- W2487110381 hasConceptScore W2487110381C57375061 @default.
- W2487110381 hasLocation W24871103811 @default.
- W2487110381 hasOpenAccess W2487110381 @default.
- W2487110381 hasPrimaryLocation W24871103811 @default.
- W2487110381 hasRelatedWork W1426702 @default.
- W2487110381 hasRelatedWork W1585401844 @default.
- W2487110381 hasRelatedWork W1934409296 @default.
- W2487110381 hasRelatedWork W1980194570 @default.
- W2487110381 hasRelatedWork W2002502965 @default.
- W2487110381 hasRelatedWork W2021909788 @default.
- W2487110381 hasRelatedWork W2124325581 @default.
- W2487110381 hasRelatedWork W2252512407 @default.
- W2487110381 hasRelatedWork W2369592376 @default.
- W2487110381 hasRelatedWork W2513118976 @default.
- W2487110381 hasRelatedWork W2514606745 @default.
- W2487110381 hasRelatedWork W2568061920 @default.
- W2487110381 hasRelatedWork W2575132729 @default.
- W2487110381 hasRelatedWork W25906239 @default.
- W2487110381 hasRelatedWork W2768860247 @default.
- W2487110381 hasRelatedWork W2781458649 @default.
- W2487110381 hasRelatedWork W2789690577 @default.
- W2487110381 hasRelatedWork W2882997514 @default.
- W2487110381 hasRelatedWork W3150857029 @default.
- W2487110381 hasRelatedWork W2792835474 @default.
- W2487110381 isParatext "false" @default.
- W2487110381 isRetracted "false" @default.
- W2487110381 magId "2487110381" @default.
- W2487110381 workType "book-chapter" @default.