FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2487669816> ?p ?o ?g. }

• W2487669816 abstract "We study optimal customer acquisition and retention strategies in an infinite-horizon model of dynamic competition. We find that acquisition expenditures constitute the larger share of the marketing budget, when the customer profit margin is either low or large, but for intermediate profit margin values, firms spend more resources for customer retention. If customer profit margins rise for exogenous reasons, we find that the share of customer acquisition expenditures in the marketing budget increases in markets with high profit margins, whereas it decreases in markets with low profit margins. The impact of entry of new firms in the market on the optimal strategy depends on the effect of the entry on profit margins and absolute levels of profit margins. A similar phenomenon may also appear in a single segmented market: the impact of higher competition on the luxury and mass-consumption segments of a market would be different." @default.
• W2487669816 created "2016-08-23" @default.
• W2487669816 creator A5014844326 @default.
• W2487669816 creator A5066997098 @default.
• W2487669816 date "2016-01-01" @default.
• W2487669816 modified "2023-09-27" @default.
• W2487669816 title "Customer Acquisition and Customer Retention in a Competitive Industry" @default.
• W2487669816 cites W1593233390 @default.
• W2487669816 cites W2032740726 @default.
• W2487669816 cites W2044458697 @default.
• W2487669816 cites W2067694750 @default.
• W2487669816 cites W2081547566 @default.
• W2487669816 cites W2093139776 @default.
• W2487669816 cites W2097554265 @default.
• W2487669816 cites W2113946992 @default.
• W2487669816 cites W2117247497 @default.
• W2487669816 cites W2127624016 @default.
• W2487669816 cites W2133740076 @default.
• W2487669816 cites W2145251909 @default.
• W2487669816 cites W2151527246 @default.
• W2487669816 cites W2155967193 @default.
• W2487669816 cites W2159685477 @default.
• W2487669816 cites W2162244340 @default.
• W2487669816 cites W2492094726 @default.
• W2487669816 cites W3122352065 @default.
• W2487669816 cites W3124321944 @default.
• W2487669816 cites W3125737691 @default.
• W2487669816 cites W3125979150 @default.
• W2487669816 doi "https://doi.org/10.1007/978-3-319-29877-1_111" @default.
• W2487669816 hasPublicationYear "2016" @default.
• W2487669816 type Work @default.
• W2487669816 sameAs 2487669816 @default.
• W2487669816 citedByCount "0" @default.
• W2487669816 crossrefType "book-chapter" @default.
• W2487669816 hasAuthorship W2487669816A5014844326 @default.
• W2487669816 hasAuthorship W2487669816A5066997098 @default.
• W2487669816 hasConcept C101276457 @default.
• W2487669816 hasConcept C10138342 @default.
• W2487669816 hasConcept C119857082 @default.
• W2487669816 hasConcept C130721881 @default.
• W2487669816 hasConcept C140781008 @default.
• W2487669816 hasConcept C144133560 @default.
• W2487669816 hasConcept C16051113 @default.
• W2487669816 hasConcept C162324750 @default.
• W2487669816 hasConcept C162853370 @default.
• W2487669816 hasConcept C175444787 @default.
• W2487669816 hasConcept C181622380 @default.
• W2487669816 hasConcept C18903297 @default.
• W2487669816 hasConcept C189560676 @default.
• W2487669816 hasConcept C2780378061 @default.
• W2487669816 hasConcept C28761237 @default.
• W2487669816 hasConcept C31367271 @default.
• W2487669816 hasConcept C40700 @default.
• W2487669816 hasConcept C41008148 @default.
• W2487669816 hasConcept C53878828 @default.
• W2487669816 hasConcept C774472 @default.
• W2487669816 hasConcept C86803240 @default.
• W2487669816 hasConcept C91306197 @default.
• W2487669816 hasConceptScore W2487669816C101276457 @default.
• W2487669816 hasConceptScore W2487669816C10138342 @default.
• W2487669816 hasConceptScore W2487669816C119857082 @default.
• W2487669816 hasConceptScore W2487669816C130721881 @default.
• W2487669816 hasConceptScore W2487669816C140781008 @default.
• W2487669816 hasConceptScore W2487669816C144133560 @default.
• W2487669816 hasConceptScore W2487669816C16051113 @default.
• W2487669816 hasConceptScore W2487669816C162324750 @default.
• W2487669816 hasConceptScore W2487669816C162853370 @default.
• W2487669816 hasConceptScore W2487669816C175444787 @default.
• W2487669816 hasConceptScore W2487669816C181622380 @default.
• W2487669816 hasConceptScore W2487669816C18903297 @default.
• W2487669816 hasConceptScore W2487669816C189560676 @default.
• W2487669816 hasConceptScore W2487669816C2780378061 @default.
• W2487669816 hasConceptScore W2487669816C28761237 @default.
• W2487669816 hasConceptScore W2487669816C31367271 @default.
• W2487669816 hasConceptScore W2487669816C40700 @default.
• W2487669816 hasConceptScore W2487669816C41008148 @default.
• W2487669816 hasConceptScore W2487669816C53878828 @default.
• W2487669816 hasConceptScore W2487669816C774472 @default.
• W2487669816 hasConceptScore W2487669816C86803240 @default.
• W2487669816 hasConceptScore W2487669816C91306197 @default.
• W2487669816 hasLocation W24876698161 @default.
• W2487669816 hasOpenAccess W2487669816 @default.
• W2487669816 hasPrimaryLocation W24876698161 @default.
• W2487669816 hasRelatedWork W1536922336 @default.
• W2487669816 hasRelatedWork W1893022314 @default.
• W2487669816 hasRelatedWork W1983008766 @default.
• W2487669816 hasRelatedWork W1995107534 @default.
• W2487669816 hasRelatedWork W2008688241 @default.
• W2487669816 hasRelatedWork W2017200767 @default.
• W2487669816 hasRelatedWork W2028965297 @default.
• W2487669816 hasRelatedWork W2050674544 @default.
• W2487669816 hasRelatedWork W2067056308 @default.
• W2487669816 hasRelatedWork W2152518947 @default.
• W2487669816 hasRelatedWork W2155617681 @default.
• W2487669816 hasRelatedWork W2299631729 @default.
• W2487669816 hasRelatedWork W2528231608 @default.
• W2487669816 hasRelatedWork W2600512514 @default.
• W2487669816 hasRelatedWork W307437591 @default.
• W2487669816 hasRelatedWork W3123104763 @default.
• W2487669816 hasRelatedWork W3123348346 @default.

• next