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- W2487834626 abstract "Mortimer Adler helped Britannica’s sales crew and potential male buyers of their wares with another spicy Playboy article in 1965. Titled “The Not-So-Classic Classics,” his piece shared Playboy’s pages with Shel Silverstein, Woody Allen (again), Ray Bradbury, and centerfold Sally Duberson. Adler sought to promote the great books idea with an ironic confession: namely, that some classics “bored” him. He called those less-than-scintillating works “a rogues’ gallery of famous books” and mere “so-called classics.” Adler kept great books promoters’ and salesmen’s interests in mind, however, by avoiding any references to Britannica’s Great Books.1 He would attempt to sell Britannica by explaining what it was not. The piece underscored the cultural strength of great books idea by risking a look at it in negative terms. But the article also continued the implicit theme of the great books’ accessibility from his 1963 Playboy piece." @default.
- W2487834626 created "2016-08-23" @default.
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- W2487834626 date "2013-01-01" @default.
- W2487834626 modified "2023-09-22" @default.
- W2487834626 title "“Mixing Vice and Virtue”: Adler, Britannica’s Cottage Industry, and Mid-Century Anxiety" @default.
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- W2487834626 doi "https://doi.org/10.1057/9781137042620_5" @default.
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