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- W2488186100 abstract "Recent social influence theorising (Moscovici, 1976, 1980) departs from the assumption that the two major influence modalities – innovation and conformity – involve different processes and produce divergent behavioural effects. It has been assumed that majorities would elicit a social comparison process, direct a person's attention to the interpersonal relations and produce compliance effects. Minorities on the other hand would trigger a judgment validation process, direct a person's attention to the object of judgment and produce conversion effects. Empirical support for this line of thought can be found in numerous studies which show that majorities exert more influence on public responses than minorities, whereas the reverse holds with respect to private or latent responses (Lage 1973; Mugny, 1974–5, 1976; Moscovici & Lage, 1976; Nemeth, 1976; Moscovici & Personnaz, 1980)." @default.
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- W2488186100 date "1985-06-27" @default.
- W2488186100 modified "2023-10-16" @default.
- W2488186100 title "Social support and minority influence: the innovation effect reconsidered" @default.
- W2488186100 doi "https://doi.org/10.1017/cbo9780511897566.004" @default.
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