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- W2488334703 abstract "Our paper includes a proposed model related to statistics according to the Greek public and academic libraries. We demonstrate evaluation practices and mainly best-practice and best-vision strategy encouraging the improvement in the provision of library services not only in Greece but in a generally implemented framework. Greece is making a great effort to achieve a continuous improvement of the libraries' services. The paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library." @default.
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- W2488334703 date "2006-01-01" @default.
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- W2488334703 title "Promoting library services, designing marketing strategies, evaluating our past and our present, feeling more optimistic about our libraries future" @default.
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