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- W2488358782 abstract "This chapter addresses whether the use of online social media can stimulate political participation and activity in civic groups outside the Internet. Building on the theory that social capital is generated through the interaction between people in groups, this chapter looks not only at the link between online social media and political participation but also at the potential for the online engagement to affect offline group activity. Using empirical measures, the chapter shows that the power of the social media translates to more traditional forms of political participation, presenting opportunities for political actors to benefit electorally if they can effectively campaign using online social media. Different strategies for politicians are explored, including influencing the content and tone of the information, and using the reach of networks of like-minded followers across social media platforms such as Twitter and Facebook." @default.
- W2488358782 created "2016-08-23" @default.
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- W2488358782 date "2013-12-30" @default.
- W2488358782 modified "2023-09-27" @default.
- W2488358782 title "Public Opinion 2.0—The New Social Capital" @default.
- W2488358782 doi "https://doi.org/10.1093/acprof:oso/9780199965076.003.0006" @default.
- W2488358782 hasPublicationYear "2013" @default.
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