Matches in SemOpenAlex for { <https://semopenalex.org/work/W2488382803> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W2488382803 abstract "From a consumer perspective, marketing stands for color, creativity, and cunning; it is glitzy, ritzy, dirty, fl irty, and fun. But, it is also an important subject of study in view of its economic impact and pervasive social infl uence. Popular understanding of marketing’s ideas has permeated through to political, public sector and policy bodies, and in this role marketing’s assumed value often seems unquestioned and beyond critique. I want to make a case here for a contextual approach to understanding marketing techniques and effects, on managerial, policy, and also educational grounds. As part of this effort, I also want to promote a critical and demystified understanding of this enigmatic topic. To try to do this I will touch on a selection of ideas from literary theory and cultural studies that are not typically invoked in how-to marketing books." @default.
- W2488382803 created "2016-08-23" @default.
- W2488382803 creator A5084253702 @default.
- W2488382803 date "2013-01-01" @default.
- W2488382803 modified "2023-09-25" @default.
- W2488382803 title "Marketing Ideology and Mass Media" @default.
- W2488382803 cites W128186924 @default.
- W2488382803 cites W1488550511 @default.
- W2488382803 cites W1989882300 @default.
- W2488382803 cites W2030783897 @default.
- W2488382803 cites W4213155180 @default.
- W2488382803 cites W940754211 @default.
- W2488382803 doi "https://doi.org/10.1057/9781137297112_3" @default.
- W2488382803 hasPublicationYear "2013" @default.
- W2488382803 type Work @default.
- W2488382803 sameAs 2488382803 @default.
- W2488382803 citedByCount "1" @default.
- W2488382803 countsByYear W24883828032022 @default.
- W2488382803 crossrefType "book-chapter" @default.
- W2488382803 hasAuthorship W2488382803A5084253702 @default.
- W2488382803 hasConcept C11012388 @default.
- W2488382803 hasConcept C119857082 @default.
- W2488382803 hasConcept C12713177 @default.
- W2488382803 hasConcept C142362112 @default.
- W2488382803 hasConcept C144024400 @default.
- W2488382803 hasConcept C144133560 @default.
- W2488382803 hasConcept C15306905 @default.
- W2488382803 hasConcept C153349607 @default.
- W2488382803 hasConcept C158071213 @default.
- W2488382803 hasConcept C161191863 @default.
- W2488382803 hasConcept C162853370 @default.
- W2488382803 hasConcept C17744445 @default.
- W2488382803 hasConcept C192975520 @default.
- W2488382803 hasConcept C199539241 @default.
- W2488382803 hasConcept C2776291640 @default.
- W2488382803 hasConcept C2777855551 @default.
- W2488382803 hasConcept C39549134 @default.
- W2488382803 hasConcept C41008148 @default.
- W2488382803 hasConcept C536812576 @default.
- W2488382803 hasConcept C54649085 @default.
- W2488382803 hasConcept C94625758 @default.
- W2488382803 hasConceptScore W2488382803C11012388 @default.
- W2488382803 hasConceptScore W2488382803C119857082 @default.
- W2488382803 hasConceptScore W2488382803C12713177 @default.
- W2488382803 hasConceptScore W2488382803C142362112 @default.
- W2488382803 hasConceptScore W2488382803C144024400 @default.
- W2488382803 hasConceptScore W2488382803C144133560 @default.
- W2488382803 hasConceptScore W2488382803C15306905 @default.
- W2488382803 hasConceptScore W2488382803C153349607 @default.
- W2488382803 hasConceptScore W2488382803C158071213 @default.
- W2488382803 hasConceptScore W2488382803C161191863 @default.
- W2488382803 hasConceptScore W2488382803C162853370 @default.
- W2488382803 hasConceptScore W2488382803C17744445 @default.
- W2488382803 hasConceptScore W2488382803C192975520 @default.
- W2488382803 hasConceptScore W2488382803C199539241 @default.
- W2488382803 hasConceptScore W2488382803C2776291640 @default.
- W2488382803 hasConceptScore W2488382803C2777855551 @default.
- W2488382803 hasConceptScore W2488382803C39549134 @default.
- W2488382803 hasConceptScore W2488382803C41008148 @default.
- W2488382803 hasConceptScore W2488382803C536812576 @default.
- W2488382803 hasConceptScore W2488382803C54649085 @default.
- W2488382803 hasConceptScore W2488382803C94625758 @default.
- W2488382803 hasLocation W24883828031 @default.
- W2488382803 hasOpenAccess W2488382803 @default.
- W2488382803 hasPrimaryLocation W24883828031 @default.
- W2488382803 hasRelatedWork W1522438881 @default.
- W2488382803 hasRelatedWork W1806644174 @default.
- W2488382803 hasRelatedWork W2035873209 @default.
- W2488382803 hasRelatedWork W2102323845 @default.
- W2488382803 hasRelatedWork W2184815884 @default.
- W2488382803 hasRelatedWork W2269498966 @default.
- W2488382803 hasRelatedWork W2287093191 @default.
- W2488382803 hasRelatedWork W2291252873 @default.
- W2488382803 hasRelatedWork W2350312362 @default.
- W2488382803 hasRelatedWork W2418433073 @default.
- W2488382803 hasRelatedWork W2515819336 @default.
- W2488382803 hasRelatedWork W2557094612 @default.
- W2488382803 hasRelatedWork W2563854324 @default.
- W2488382803 hasRelatedWork W2576063850 @default.
- W2488382803 hasRelatedWork W2806253124 @default.
- W2488382803 hasRelatedWork W2895080306 @default.
- W2488382803 hasRelatedWork W2915229277 @default.
- W2488382803 hasRelatedWork W3007993142 @default.
- W2488382803 hasRelatedWork W3199602400 @default.
- W2488382803 hasRelatedWork W2161836903 @default.
- W2488382803 isParatext "false" @default.
- W2488382803 isRetracted "false" @default.
- W2488382803 magId "2488382803" @default.
- W2488382803 workType "book-chapter" @default.