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- W2488391185 abstract "Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided consumers with unprecedented accessibility to network services while on the move, but also enabled the localization of services (Bellavista, Kupper, & Helal, 2008). Locatability, that is, the ability of mobile hosts to determine the current physical location of wireless devices, is thus the key enabler of an alluring mobile business operation (Junglas & Watson, 2003). In the literature, commercial location-sensitive applications and services that utilize geographical positioning information to provide value-added services are generally termed location-based services (LBS), marketed under terms like ‘Location-Commerce’ or ‘L-Commerce’ (Barnes, 2003)." @default.
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- W2488391185 date "2010-05-26" @default.
- W2488391185 modified "2023-09-24" @default.
- W2488391185 title "The Personalization Privacy Paradox" @default.
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- W2488391185 doi "https://doi.org/10.4018/978-1-61520-611-7.ch078" @default.
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