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- W2488402308 abstract "It may seem obvious but no market research project can commence unless there is a clear specification of the information that is required. The first — and often the most important — steps in a research exercise must therefore be devoted to assessing what information, or what mix of information, will help solve the marketing problems that are being considered." @default.
- W2488402308 created "2016-08-23" @default.
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- W2488402308 date "1999-01-01" @default.
- W2488402308 modified "2023-09-28" @default.
- W2488402308 title "Defining Marketing Information Needs" @default.
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- W2488402308 doi "https://doi.org/10.1007/978-1-349-14681-9_4" @default.
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