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- W2488576970 abstract "In recent years, we have witnessed significant changes in the banking business models which have encouraged the introduction of diverse services through various channels such as mobile, internet, ATMs and so on. Banks operate in a challenging world of rapid technological change, technology-savvy customers, and increasing expectations. In this environment, banks should offer their services to the customers according to their expectations and needs. Although these changes can pave the way for banks’ growth and progress, the thriving implementation of such strategy requires accurate investments and development of new capabilities which will be surely accompanied with tangible economic feedbacks. Virtual Channels have gained more popularity due to the penetration of mobile phones and more accessibility to internet. Not only are new banking customer groups willing to use multiple channels, but also they prefer to use other channels than branches for their complex banking transactions. Although branches are still considered as the main channel for providing banking services, but studies show that customers visit to branches to receive their traditional services have significantly decreased and direct channels such as mobile and the internet are becoming increasingly important in retail banking. According to surveys, more than 60% of customers worldwide are expected to use mobile banking till 2020 and more than 90% will likely be using online banking." @default.
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- W2488576970 date "2016-06-15" @default.
- W2488576970 modified "2023-09-28" @default.
- W2488576970 title "Future Trends in Banking" @default.
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