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- W2489404966 abstract "A real-world example of what behavioral marketing success looks like at the campaign and marketer level is Silverpop's sponsored primary research into a concept called Best Friend Brands. This chapter paints a full picture of the benefits of behavioral marketing and walks the reader through the author's personal Top 5 Best Friend Brands. These companies, beginning from the bottom of the list are: music company Spotify, GILT group for its email content, eBags for luggage and travel accessories, Creative Market for its assets for designer/developer, and Delta Airlines for its interactive voice response (IVR) system and the SkyDining program. The takeaways from the Best Friend Brands research reveal one of the core tenets of behavioral marketing: relevance and trust are absolute keys to a great marketing effort. In conclusion, the chapter says that always have a goal to be among your best customers' Best Friend Brands." @default.
- W2489404966 created "2016-08-23" @default.
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- W2489404966 date "2015-08-12" @default.
- W2489404966 modified "2023-09-23" @default.
- W2489404966 title "Best Friend Brands: Becoming Indispensable to Your Customer" @default.
- W2489404966 doi "https://doi.org/10.1002/9781119170440.ch15" @default.
- W2489404966 hasPublicationYear "2015" @default.
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