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- W2489482008 abstract "This chapter outlines the thinking errors by companies through examples, providing recommendations for improving the decision making process. Market researchers, in addition to conducting and developing new tools for market research, ought to lead the decision-making process within their organizations to ensure that their research efforts help their organizations achieve their ultimate business objectives. The availability error occurs when managers base their decisions on the most available information and not on all the evidence. Information may be available because it is widely publicized, recent, dramatic or emotional. Examples of the availability error in the everyday lives include slowing down after seeing a car collision, fearing to fly after an air crash or thinking that one is more likely to die in an accident than due to a stroke." @default.
- W2489482008 created "2016-08-23" @default.
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- W2489482008 date "2012-01-02" @default.
- W2489482008 modified "2023-09-26" @default.
- W2489482008 title "The Operation was Successful but the Patient Died: Why Research on Innovation is Successful yet Innovations Fail" @default.
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- W2489482008 doi "https://doi.org/10.1002/9781119208815.ch6" @default.
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