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- W2489928629 abstract "Demand management is the natural place to start the market-driven value network transformation. To become market driven, companies need to identify the right market signals, build sensing capabilities, define demand-shaping processes, and effectively translate the demand signal to create a more effective response. However, this chapter focuses on supply that has limited results. This chapter also highlights the supply centric approaches that can only impact business complexity. It cannot improve the potential of the supply chain as a complex system. Working supply processes in isolation to demand will drive up costs, increase working capital, and reduce asset utilization. The secret to building supply chain excellence is to build the right stuff in the demand management processes. Improvements in demand management will give the supply chain the right foundation to make effective trade-offs against the supply chain effective frontier." @default.
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- W2489928629 date "2012-01-02" @default.
- W2489928629 modified "2023-09-23" @default.
- W2489928629 title "The New World of Demand Management: Demand Sensing, Shaping, and Translation" @default.
- W2489928629 doi "https://doi.org/10.1002/9781119203384.ch3" @default.
- W2489928629 hasPublicationYear "2012" @default.
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