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- W2491576994 abstract "This chapter discusses the calls for the massive and challenging tasks of further developing the conceptual framework of the teaching of global professional communication and mapping this agenda against existing teaching practices and textbook materials in order to extend teachers’ repertoires. In “Intercultural Business Communication: An Interactive Approach,” Jurgen Bolten states that static comparisons of different cultures, which tend to become formal “guides” for correct behavior in international business settings, miss the interaction process itself that decides the success or failure of communication strategies aimed at internationalization. Building an intercultural, multidisciplinary community of researchers, including teachers, students, and specialists, must be a goal as well as a consequence of any present and future teaching agenda and for research directions for global professional communication, notwithstanding the constraints that make this kind of cooperative effort challenging and difficult. The corporate sector does not have a history of encouraging research that invites critique and negotiation." @default.
- W2491576994 created "2016-08-23" @default.
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- W2491576994 date "2020-11-25" @default.
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- W2491576994 title "Afterword: Teaching and Research Directions for International Professional Communication" @default.
- W2491576994 doi "https://doi.org/10.4324/9781315224626-18" @default.
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