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- W2491891311 abstract "On a rainy afternoon of March 1, 2012, Victor Stone,1 a high ranking representative of Research in Motion (RIM), Canada, landed at the Murtala Muhammed Airport, Lagos. He was accompanied by Charles Mobumba, a director of Goldstar, one of the two distribution companies for RIM in Africa. While riding down to the hotel, the duo wondered how to craft RIM’s distribution channel strategy to increase its market share from 2 percent in the Nigerian mobile phone market (see Table 11.1)." @default.
- W2491891311 created "2016-08-23" @default.
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- W2491891311 date "2015-01-01" @default.
- W2491891311 modified "2023-09-24" @default.
- W2491891311 title "Research in Motion/Blackberry: Managing Channel Conflicts in Nigeria" @default.
- W2491891311 doi "https://doi.org/10.1057/9781137516541_11" @default.
- W2491891311 hasPublicationYear "2015" @default.
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