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• W2492208534 abstract "This chapter integrates brand identity and equity as a two-dimensional approach to destination branding. By incorporating the supply- and demand-side perspectives, the approach enables different destination stakeholders to be included in this process. Drawing on general branding and marketing literature, the study presents a three-part framework for building and implementing a destination brand. It illustrates consumer-based equity as consisting of the four dimensions: awareness, image, perceived quality, and loyalty. The chapter also offers a critical synthesis of destination image studies and recognizes the important research advancement from image to branding." @default.
• W2492208534 created "2016-08-23" @default.
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• W2492208534 date "2009-01-01" @default.
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• W2492208534 title "Chapter 5 A TWO-DIMENSIONAL APPROACH TO BRANDING Integrating Identity and Equity" @default.
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• W2492208534 doi "https://doi.org/10.1108/s2042-1443(2009)0000001007" @default.
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