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- W2492912264 abstract "This chapter provides a close reading of the FDA hearing that approved the race-specific indication for BiDil, in which the racial frame played a critical role in shaping how the committee reviewed the data. The story of BiDil had presented a new model for development of targeted therapeutics that exploited race to cast the drug as an advance toward individualized pharmacogenomics. Specifically, BiDil's proponents used race to first resurrect the fortunes of an apparently failed drug; then to gain faster and cheaper FDA approval; and finally, to expand its potential market by informally promoting off-label use of the product to the general population. BiDil is situated at the forefront of a drive to bring the long-established corporate practice of “ethnic niche marketing” into the world of pharmaceuticals." @default.
- W2492912264 created "2016-08-23" @default.
- W2492912264 creator A5083994168 @default.
- W2492912264 date "2014-08-12" @default.
- W2492912264 modified "2023-10-16" @default.
- W2492912264 title "Capitalizing [on] Race in Drug Development" @default.
- W2492912264 doi "https://doi.org/10.7312/columbia/9780231162999.003.0004" @default.
- W2492912264 hasPublicationYear "2014" @default.
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