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- W2493113386 abstract "The evolution of political marketing in the modern era has been rapid, with significant study of its practice, significant investments in its refinement, and marked improvements in its implementation taking place over the last 20 years. A large proportion of the marketing changes have taken place against a mixed background of political successes and failures, and these have informed its evolution. It is clear that changes in the demands of the electorate and understandings of what might be desired from a political candidate have had a meaningful role to play in determining the type of leadership candidate required in western democratic societies." @default.
- W2493113386 created "2016-08-23" @default.
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- W2493113386 date "2009-01-01" @default.
- W2493113386 modified "2023-09-24" @default.
- W2493113386 title "Leadership and Ordinariness" @default.
- W2493113386 cites W2000495142 @default.
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- W2493113386 doi "https://doi.org/10.1057/9780230244283_2" @default.
- W2493113386 hasPublicationYear "2009" @default.
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