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- W2493294466 abstract "This chapter introduces the roles of cross-cultural perspectives in global marketing, thus explaining theoretical and practical concepts of cross-cultural consumer country-of-origin perceptions, cross-cultural consumer trust, cross-cultural consumer animosity, cross-cultural consumer ethnocentrism toward global brand, cross-cultural global brand reputation, and cross-cultural social networking services. Businesses must recognize, respect, and reconcile cultural differences if they hope to successfully contract in the global business environments. Cross-cultural understanding and cultural knowledge for global marketing approaches are the key issues to be considered for a favorable integration into the cross-cultural organizations. Applying cross-cultural perspectives in global marketing will vastly improve organizational performance and achieve strategic objectives in the social media age." @default.
- W2493294466 created "2016-08-23" @default.
- W2493294466 creator A5017263256 @default.
- W2493294466 date "2015-01-01" @default.
- W2493294466 modified "2023-09-27" @default.
- W2493294466 title "The Roles of Cross-Cultural Perspectives in Global Marketing" @default.
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