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- W2493432142 abstract "To make up the planned gift prospect list, one should begin with those who have shown loyalty to the organization. A key first step in starting with a planned gifts program is to build a database of qualified names. Age should not prevent someone from being added. After all, life insurance is one of the most affordable major gifts a young person can make. Donors who currently give to the organization’s annual fund or have made gifts to the capital campaign are great prospects for planned gifts. The donor database has a wealth of information about current donors. A great way to identify planned giving prospects among the donor base is to profile the existing planned giving donors to look for similarities in gender, type of planned gift made, age range, number of years giving and geographical location, and then search for the database for donors who fit those parameters. Controlled Vocabulary Terms Donor recognition; Planned gifts; Prospect identification" @default.
- W2493432142 created "2016-08-23" @default.
- W2493432142 creator A5059279213 @default.
- W2493432142 date "2013-04-25" @default.
- W2493432142 modified "2023-09-23" @default.
- W2493432142 title "Prospect Identification, Building a List" @default.
- W2493432142 doi "https://doi.org/10.1002/9781118704226.ch2" @default.
- W2493432142 hasPublicationYear "2013" @default.
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