Matches in SemOpenAlex for { <https://semopenalex.org/work/W2493624519> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W2493624519 endingPage "73" @default.
- W2493624519 startingPage "55" @default.
- W2493624519 abstract "After decades of inflationary applied advertisement investments in TV, print and online media, todays’ consumers are exhausted. ‘Wines of Germany’ conquers the given situation with word of mouth (WOM) marketing and communications work. Presentations, seminars, press, online, and social media work as well as conceptual sales impulses for the on and off trade or gastronomy all serve a common goal: credible WOM recommendations. Combined with innovative and emotional communications work, the WOM action led to an increase in public awareness for Wines of Germany. It correlates with a moderate but steady increase in domestic and export value in an extremely competitive market. This chapter summarizes and analyzes the WOM actions of ‘Wines of Germany’." @default.
- W2493624519 created "2016-08-23" @default.
- W2493624519 creator A5001153759 @default.
- W2493624519 date "2016-01-01" @default.
- W2493624519 modified "2023-09-27" @default.
- W2493624519 title "Word of Mouth Impulses Boost Wines of Germany: A Case Study" @default.
- W2493624519 cites W2018757728 @default.
- W2493624519 cites W2035994021 @default.
- W2493624519 cites W2075846146 @default.
- W2493624519 cites W2482318082 @default.
- W2493624519 doi "https://doi.org/10.1057/9781137602985_4" @default.
- W2493624519 hasPublicationYear "2016" @default.
- W2493624519 type Work @default.
- W2493624519 sameAs 2493624519 @default.
- W2493624519 citedByCount "1" @default.
- W2493624519 countsByYear W24936245192022 @default.
- W2493624519 crossrefType "book-chapter" @default.
- W2493624519 hasAuthorship W2493624519A5001153759 @default.
- W2493624519 hasConcept C112698675 @default.
- W2493624519 hasConcept C119857082 @default.
- W2493624519 hasConcept C127413603 @default.
- W2493624519 hasConcept C137913393 @default.
- W2493624519 hasConcept C144133560 @default.
- W2493624519 hasConcept C162853370 @default.
- W2493624519 hasConcept C17744445 @default.
- W2493624519 hasConcept C18762648 @default.
- W2493624519 hasConcept C199539241 @default.
- W2493624519 hasConcept C2776291640 @default.
- W2493624519 hasConcept C41008148 @default.
- W2493624519 hasConcept C518677369 @default.
- W2493624519 hasConcept C78519656 @default.
- W2493624519 hasConceptScore W2493624519C112698675 @default.
- W2493624519 hasConceptScore W2493624519C119857082 @default.
- W2493624519 hasConceptScore W2493624519C127413603 @default.
- W2493624519 hasConceptScore W2493624519C137913393 @default.
- W2493624519 hasConceptScore W2493624519C144133560 @default.
- W2493624519 hasConceptScore W2493624519C162853370 @default.
- W2493624519 hasConceptScore W2493624519C17744445 @default.
- W2493624519 hasConceptScore W2493624519C18762648 @default.
- W2493624519 hasConceptScore W2493624519C199539241 @default.
- W2493624519 hasConceptScore W2493624519C2776291640 @default.
- W2493624519 hasConceptScore W2493624519C41008148 @default.
- W2493624519 hasConceptScore W2493624519C518677369 @default.
- W2493624519 hasConceptScore W2493624519C78519656 @default.
- W2493624519 hasLocation W24936245191 @default.
- W2493624519 hasOpenAccess W2493624519 @default.
- W2493624519 hasPrimaryLocation W24936245191 @default.
- W2493624519 hasRelatedWork W138232688 @default.
- W2493624519 hasRelatedWork W2025624027 @default.
- W2493624519 hasRelatedWork W2183886943 @default.
- W2493624519 hasRelatedWork W2286116368 @default.
- W2493624519 hasRelatedWork W2290589906 @default.
- W2493624519 hasRelatedWork W2338581594 @default.
- W2493624519 hasRelatedWork W2494058634 @default.
- W2493624519 hasRelatedWork W2520453053 @default.
- W2493624519 hasRelatedWork W2539313843 @default.
- W2493624519 hasRelatedWork W2620626445 @default.
- W2493624519 hasRelatedWork W2732754695 @default.
- W2493624519 hasRelatedWork W2754167412 @default.
- W2493624519 hasRelatedWork W2794381027 @default.
- W2493624519 hasRelatedWork W2887630713 @default.
- W2493624519 hasRelatedWork W2906049916 @default.
- W2493624519 hasRelatedWork W2946674167 @default.
- W2493624519 hasRelatedWork W296780745 @default.
- W2493624519 hasRelatedWork W3122797968 @default.
- W2493624519 hasRelatedWork W3123226972 @default.
- W2493624519 hasRelatedWork W3161195194 @default.
- W2493624519 isParatext "false" @default.
- W2493624519 isRetracted "false" @default.
- W2493624519 magId "2493624519" @default.
- W2493624519 workType "book-chapter" @default.