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- W2493641488 abstract "Gabriel Tarde first talked of the diffusion of inventions or, as he called it, “the law of imitation” in the late nineteenth century1 and asked why it is that some innovations would be widely adopted whilst others, seemingly equally valid and innovative, would not. This is self- evident from even a cursory glance at the latest technologies. Facebook has managed to succeed to a scale that Friendster, Friends Reunited, Plaxo, Bebo, MySpace, and the enormous resources of Microsoft’s Live Spaces could only dream of. Instagram, one of dozens of apps allowing users to apply retro-filters to photos and share them on social media became the dominant player in the field, despite other apps having better filters or more personalization options. Apple’s Newton PDA in the early 1990s and Microsoft’s Tablet computers a few years later didn’t get the market penetration either of them expected, despite the technology press praising both sets of products." @default.
- W2493641488 created "2016-08-23" @default.
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- W2493641488 date "2015-01-01" @default.
- W2493641488 modified "2023-09-24" @default.
- W2493641488 title "Spreading the Word" @default.
- W2493641488 cites W1483479610 @default.
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- W2493641488 doi "https://doi.org/10.1057/9781137024824_16" @default.
- W2493641488 hasPublicationYear "2015" @default.
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