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- W2493980006 abstract "AbstractThe following sections are included:IntroductionRecent Expansion of Sports MediaThe NCAA and Media Providers: Symbiotic Relationship or Mutual Addiction?Why does the media need intercollegiate sports?A simple model for TV and other broadcasting contractsThe impact of time on the contract valueMedia Providers' DilemmaWhy Do Colleges Need the Media?Bowl Game RevenueOther Benefits from Media ExposureMedia-driven (or at least supported) Changes in College SportsSchedulingCreation and expansion of the BCSBowl proliferationRule changesInstant replayExpansion of March MadnessMedia timeoutsMedia-prevented (or at least discouraged) Changes in College SportsWider Impacts of Media Coverage of College SportsLost productivity (March Madness)Loss of amateurism and educational focusAlcohol advertising and campus drinkingChapter SummaryKey TermsReview QuestionsDiscussion QuestionsInternet AssignmentReferences" @default.
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- W2493980006 date "2008-02-01" @default.
- W2493980006 modified "2023-09-24" @default.
- W2493980006 title "The Media and Intercollegiate Sports" @default.
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- W2493980006 doi "https://doi.org/10.1142/9789812776525_0007" @default.
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