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- W2494147240 abstract "The International Commercial and Industrial Investment Company, S.A.E (ICII) is a trading company specialized in high-end power products and construction equipment. Honda power products accounts for almost 25% percent of the company’s sales. Since the introduction of Chinese products into the Egyptian market, Honda sales have been increasing, however at a decreasing rate. ICII is facing a number of challenges related to Honda’s decreasing market share. The main challenges are configuring a marketing strategy to ensure its viability in a turbulent market and selecting growth alternative that ensures its sustainability in light of the changing market conditions." @default.
- W2494147240 created "2016-08-23" @default.
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- W2494147240 date "2011-10-04" @default.
- W2494147240 modified "2023-09-26" @default.
- W2494147240 title "Honda Power Products" @default.
- W2494147240 cites W2044711148 @default.
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- W2494147240 doi "https://doi.org/10.4018/978-1-60960-583-4.ch015" @default.
- W2494147240 hasPublicationYear "2011" @default.
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