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- W2494652096 abstract "The difficulty of finding out how well an item fits without trying it on, is one factor that is limiting the proportion of apparel sales conducted online (Zheng et al., 2012). To address this problem, most of the retailer websites feature a model wearing the clothes. However, although viewing the apparel on models reduces the risk related to buying clothing online, most models are often more attractive and thinner than average. The purpose of this chapter is to examine the impact of the different sizes of 2D virtual models (small and large) presented on the retail website on these variables: customer body esteem, congruence with the model, attractiveness towards the 2D model, attitude towards the brand and purchase intention. Using an experimental design with four different models (2 (size) × 2 (gender)) in the USA, we collected 184 respondents." @default.
- W2494652096 created "2016-08-23" @default.
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- W2494652096 date "2016-08-11" @default.
- W2494652096 modified "2023-10-16" @default.
- W2494652096 title "Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and Congruence" @default.
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- W2494652096 doi "https://doi.org/10.1007/978-3-319-29058-4_22" @default.
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