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- W2494857634 abstract "This study illustrates advantages and applications of a mixed-method approach that includes quantitative computer-mediated discourse analysis (CMDA) and automated analysis of content frequency. To evaluate these methodologies, audience comments consisting of Facebook comments and SMS mobile texting to Italian radio-TV station RTL 102.5 were analyzed. Blended media contents through computer-mediated discourse analysis expand horizons for theoretical and methodological audience analysis research in parallel to established audience analysis metrics." @default.
- W2494857634 created "2016-08-23" @default.
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- W2494857634 date "2013-05-08" @default.
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- W2494857634 title "Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse" @default.
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- W2494857634 doi "https://doi.org/10.4018/978-1-4666-4426-7.ch014" @default.
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