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• W2494896051 abstract "This chapter begins from an interest in the power that ‘the past’ holds in various senses, and in particular how it is often romanticized and associated with ‘lost’ or waning values, the role of the passing of time in evoking nostalgic feelings towards specific eras as well as areas, and, of course, the effect of the past on shaping the future. Perhaps the pre-eminent contribution in this field is Lowenthal’s (1985) resourceful treatise, The Past Is a Foreign Country, on the influence of the past on people’s lives, which creates a conceptualization of its role in, among other things, breeding familiarity, offering reaffirmation and validation, shaping identities, providing guidance, acting as a vehicle for escape from the present and so forth. Irrespective of which semantic definition of the past is adopted, its power in affecting perceptions and attitudes is widely recognized, not least in the field of advertising." @default.
• W2494896051 created "2016-08-23" @default.
• W2494896051 creator A5014748541 @default.
• W2494896051 date "2015-01-01" @default.
• W2494896051 modified "2023-10-16" @default.
• W2494896051 title "Heritage in Consumer Marketing" @default.
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• W2494896051 doi "https://doi.org/10.1057/9781137293565_30" @default.
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