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- W2495096961 abstract "Trade show exhibiting offers marketers economic efficiencies not available from other promotional techniques. Effective exhibiting is enhanced by using certain information. This paper studies exhibit managers’ use of this information." @default.
- W2495096961 created "2016-08-23" @default.
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- W2495096961 date "2015-01-01" @default.
- W2495096961 modified "2023-09-28" @default.
- W2495096961 title "Marketing Information Management by Trade Show Exhibitors" @default.
- W2495096961 cites W2113680367 @default.
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- W2495096961 doi "https://doi.org/10.1007/978-3-319-16973-6_71" @default.
- W2495096961 hasPublicationYear "2015" @default.
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