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• W2495116029 startingPage "26" @default.
• W2495116029 abstract "According to Kohlberg’s cognitive moral development typology, people’s beliefs and judgments of right or wrong may change as they move through stages of moral development. This is due to personal and life experiences. To test this typology in marketing, three age-groups of consumers (adults, teenagers, and children), consisting of 1019 respondents, were compared in terms of their ethical perceptions, Machiavellianism, relativism, and idealism. MANOVA analysis indicated that children were the most tolerant to questionable practices, most Machiavellian and relativistic, and least idealistic, than teenagers and adults. Adults were the most conservative group. Adults, such as family members, school teachers, television stars, and professionals may serve as role models and assist children and teenagers in shaping their behaviors toward veracity and integrity." @default.
• W2495116029 created "2016-08-23" @default.
• W2495116029 creator A5004800147 @default.
• W2495116029 creator A5088235176 @default.
• W2495116029 date "1998-04-01" @default.
• W2495116029 modified "2023-10-14" @default.
• W2495116029 title "Do Consumers’ Ethical Beliefs Vary with Age? A Substantiation of Kohlberg’s Typology in Marketing" @default.
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• W2495116029 doi "https://doi.org/10.1080/10696679.1998.11501793" @default.
• W2495116029 hasPublicationYear "1998" @default.
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