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- W2495508991 abstract "It may seem strange to include a chapter on the direct sales force in a book on channel strategy. In some peoples' minds, the sales force is the anti-channel - the last vestige of traditional ‘pound the pavement’ thinking in an exciting new world of Internet commerce, customer databases and technology-driven direct marketing channels." @default.
- W2495508991 created "2016-08-23" @default.
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- W2495508991 date "1999-01-01" @default.
- W2495508991 modified "2023-09-24" @default.
- W2495508991 title "The ‘leveraged’ sales force" @default.
- W2495508991 doi "https://doi.org/10.1016/b978-0-7506-4098-5.50010-0" @default.
- W2495508991 hasPublicationYear "1999" @default.
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